OW Cosmetics

A bespoke skincare line created for a Parisian spa — brand identity, art direction, and visual world built end-to-end with AI-augmented tools.

OW Cosmetics is a private-label cosmetics project, conceived as a signature line for a luxury spa in Paris. Formulation and manufacturing developed with a specialist laboratory in Lithuania. From naming and identity to packaging and editorial imagery, every layer was co-developed through a hybrid workflow combining creative direction and generative AI.